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INSURANCE INDUSTRY GURU, HOWARD WITKIN, LAUNCHES COMPREHENSIVE LIFE INSURANCE SITE
www.LifeInsurance.net is the best site for life insurance education and resources.

As seen on www.kprinc.com.

Los Angeles, Calif., June 26, 2002----In a continuous effort to arm consumers with the information and tools necessary to become more intelligent insurance shoppers, well-known insurance industry luminary, Howard Witkin launches the newly designed www.LifeInsurance.net site. This comprehensive site has a strong focus on insurance education, as well as offering consumers a free insurance quote and connecting them with a reputable agent whom can offer the best-priced insurance solutions for their health class.

Now smoother than ever, www.LifeInsurance.net prompts consumers to test their insurance IQ, learn more about life insurance and calculate personal insurance needs. Its easy-to-navigate interface guides consumers toward either getting a free quote from an agent or entering a three-digit area code to locate agents who service a particular geographical location. The site provides Agent Profiles so consumers can feel more comfortable with an agent prior to contacting him.

The Education Page offers articles such as "Term vs. Permanent" and "How Much is Enough?" as well as great questions to ask and a glossary of insurance terms. The Resources Page has more articles about life insurance, links to dozens of insurance carriers (Note to editors: www.LifeInsurance.Net is not affiliated with any carriers), links to state regulators' sites and links to other pertinent insurance industry sites.

As a frequent insurance industry writer and lecturer, Mr. Witkin believes that it is time to empower consumers so that they can feel more confident and knowledgeable when purchasing life insurance. According to Mr. Witkin, "Consumers understand that they need to provide for their families, however they find purchasing insurance a daunting task. I aim to reduce consumers' stress and hope that this new site will take the nervous edge off of buying life insurance."

Founded in 1996, privately-held LifeInsurance.net, an IdentityWEB, Inc. company, makes it easy to compare quotes online. Consumers can speak with licensed professionals by instantly searching a nationwide agent directory and sending a request to their agent of choice. The life insurance Educational and Resources pages help consumers assess their financial priorities and identify the types of life insurance that best meet their needs. LifeInsurance.net is uniquely poised to deliver the best multi-modal solution for individual life insurance. LifeInsurance.net is independent of any insurance company.

CORPORATE INFORMATION

LifeInsurance.net is located at 2999 Overland Ave., Suite 212, Los Angeles, CA 90064.
Phone: (310) 559-2476. Fax: (310) 559-2485.
Email: Info@LifeInsurance.net
Web site: www.LifeInsurance.net

EDITORIAL CONTACTS

Roni Kaye, KPR
(818) 368-8212
Roni@kprinc.com
  Mark Wecker, LifeInsurance.net
(310) 559-2476
Mwecker@LifeInsurance.net

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