Also seen on www.kprinc.com.

Los Angeles, Calif., February 6, 2002-----IdentityWEB, Inc., provider of Internet-based prospect delivery and eClient Relationship Management (eCRM) systems for insurance and financial service professionals, announces that its CEO, Howard Witkin, was interviewed by CEOcast, a premier source for streaming audio interviews with CEOs of news making companies. Please visit www.CEOcast.com and look up IdentityWEB to catch the interview.

During this interview, Mr. Witkin discusses the issues of fragmentation in the insurance industry and the extremely high cost of information. He talks about the insurance e-commerce model versus the brick-and-mortar companies, as well as IdentityWEB's business strategy and its flagship site, LEAD.NET. The site's adaptive lead distribution and eClient Relationship Management systems reduce marketing costs and maximize close ratios for greater revenues. Mr. Witkin explains that IdentityWEB markets to qualified consumers through a family of portals - such as www.LifeInsurance.net, www.Annuity.net and www.4BestQuotes.com. These sites enable consumers to quickly and easily compare quotes, request applications and instantly search a nationwide directory of licensed professionals.

CORPORATE INFORMATION

IdentityWEB is located at 2999 Overland Ave., Suite 212, Los Angeles, CA 90064.
Phone: (310) 559-2476. Fax: (310) 559-2485. Email: info@IdentityWEB.com.
Web site: www.4BestQuotes.com.